What have you learnt about technologies in the process of creating your product?
Sunday, 22 April 2012
evaluation part 6.
What kind of media institution might distribute your media product and why?
what is a media institution?
A company that owns a large number of smaller companies in various mass media
what kind of institution would I be looking at?
Because my product is a music magazine I need an institution that takes part in publishing. One of the first ones that come up when you research this is IPC media who currently distribute NME, this is the kind of publisher I would target as apart from NME they don't publish many music magazines and so there's a gap which mine could fill
I also think that because an indie magazine is quite new and relevant a few publishers might be interested, this is good as it means I would be able to pick the one that I think would do the best job at getting to my target market
As I said, IPC publishes NME who promote to a similar audience as my magazine. This means IPC would already have experience in the kind of promotion and distribution I'd need. IPC has also stretch NME across a variety of other media forms with a TV channel and website, this is something I would hope might be a possibility if my magazine gathered the right fan base. This is a good idea as well because indie music listeners and specifically my target market are frequent users of different technologies.
IPC is also a UK based media institution which would be helpful for my magazine as I don't think it would have a big enough following to be took abroad because of the newness of the indie genre.
the correct decision?
To check this was the right decision I revisited earlier research from www.nrs.co.uk that looked at readership figures for NME, this confirmed that IPC could grab the readers as NME had an astonishing 253,000 buyers between October 2010 and September 2011, this reinforced my earlier decision as it made me realise that even though they do have a lot of readers for their existing magazines they still had a gap for mine.
who would stock my magazine?
I would want quite a well known retailer to stock my magazine. I would try to get a place like HMV to stock it as it's a music store and doesn't always just have the mainstream things but some for niche audiences as well. I think this would be a good place to start selling as people that are normally very in to music will go to HMV so this would enable the possibility of a secure 'fan base'.
Friday, 20 April 2012
evaluation part 5.
Looking back at your preliminary task, what do you feel you have learnt in the progression of it to the full product?
As well as the things I outlined in this video I learnt a few additional things as well. As a result of the deadline I really had to be time conscious and learn how to manage my time effectively so I could get everything done. As part of my time management I also had to make sure all my research was done being I had to start my project.
The research was a lot different to what I'd done before as well as we were doing it a lot more in depth so this was something new we had to learn. Other things we did in more depth were thinking throughly about our photos and creation of our products. For instance we thought about and planned where we were taking our photos rather than just taking them randomly.
We also paid attention to smaller details when creating, an example being a barcode on the cover which is something you wouldn't typically think about.
Thursday, 19 April 2012
evaluation part 3.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Thursday, 5 April 2012
evaluation part 2.
Who would be the audience for your media product?
After establishing a TA I had to kind of mould my magazine around them. When doing this I found the research I had done on blumer and brown really helpful! I thought about what I would want people to use my magazine for. I decieded to focus a lot on Individual Psychology and the idea that you can build a sense of yourself from media texts. This didn't mean creating a group of clones but instead giving a variety of different insperations and people to aspire to.
As well as this I liked the idea of Diversion espacially because of the age of my TA. Being in sixth form myself I know sometimes you need to get away from work and have some down time. This would also hopefully be something my magazine could provide.
Tuesday, 20 March 2012
evaluation part 1.
How does your media product represent particular social groups?
how does the cover do it?
By using a typical boy who I would class as part of my target market I have tried to appeal to both males and females. This is because Indie music is largely about the music rather than the apperance. So even though males may be able to relate to him and girls may draw a particular sexual appeal from him - which is found to be something that sells in the media - it shouldn't really matter because they would probably be paying more attention to the guitar.
I used bands that are well known in the Indie scene which those that maybe aren't that in to Indie music would probably recognise too. This presents the readers as current and up-to-date which is a part of Indie music because its only quite recently began to surface virally.
The fact that everything on the cover is to do with music also reinforces the fact that Indie is very much about the music. I say this because you see some music magazines that will advertise things about clothes on the cover, this isn't something that would represent my target market very well.
how does the contents do it?
The large image on the contents again features a guitar and so as I said before my readers would probably be more interested in that than who is actually in the photo. I used no other photos in my contents and laid the writing out clearly. This can represent the idea that my readers would be people that prefer things to be straight to the point. They'd rather be dancing at a festival that searching through a contents page to find the story/band they want.
how does the double page spread do it?
The main idea of my double page spread is to be a guide to festivals. This is something thats very big with Indie music as it suits it quite well. The tone of the article is very informal and jokey so to represent my readers as people that enjoy humour rather than hard hitting stories.
Th article also says a lot about alcohol because my target audience is primarily university age students who would be legal to drink. The amount wrote about alcohol would seem to represent them as quite rabid drinkers but for a festival, this is the norm.
The images I used in the montage on the left page are all one that seems quite fun and full of life - or as full of life a still image can be. This would be typically photos maybe found on my ta's facebook page or just on their home computer, memories from one of their many adventures.
why represent them in these ways?
I didn't really deciede how to represent this social group I just tried to follow the conventions of how they'd been betrayed to me before in the media. Throughout my magazine I wanted it to be familiar to then as though it had been shaped around them and their lifestyle. This was majorly done - as said in the video above - by representing them positively. Again because if I presented them in a negative way why would they want to buy my magazine?
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