evaluation part 6.

What kind of media institution might distribute your media product and why?

what is a media institution?
A company that owns a large number of smaller companies in various mass media
what kind of institution would I be looking at?
Because my product is a music magazine I need an institution that takes part in publishing. One of the first ones that come up when you research this is IPC media who currently distribute NME, this is the kind of publisher I would target as apart from NME they don't publish many music magazines and so there's a gap which mine could fill
I also think that because an indie magazine is quite new and relevant a few publishers might be interested, this is good as it means I would be able to pick the one that I think would do the best job at getting to my target market

why IPC?
As I said, IPC publishes NME who promote to a similar audience as my magazine. This means IPC would already have experience in the kind of promotion and distribution I'd need. IPC has also stretch NME across a variety of other media forms with a TV channel and website, this is something I would hope might be a possibility if my magazine gathered the right fan base. This is a good idea as well because indie music listeners and specifically my target market are frequent users of different technologies.
IPC is also a UK based media institution which would be helpful for my magazine as I don't think it would have a big enough following to be took abroad because of the newness of the indie genre.
the correct decision?
To check this was the right decision I revisited earlier research from www.nrs.co.uk that looked at readership figures for NME, this confirmed that IPC could grab the readers as NME had an astonishing  253,000 buyers between October 2010 and September 2011, this reinforced my earlier decision as it made me realise that even though they do have a lot of readers for their existing magazines they still had a gap for mine.
who would stock my magazine?
I would want quite a well known retailer to stock my magazine. I would try to get a place like HMV to stock it as it's a music store and doesn't always just have the mainstream things but some for niche audiences as well. I think this would be a good place to start selling as people that are normally very in to music will go to HMV so this would enable the possibility of a secure 'fan base'.