magazine cover terminology.

• title - a name given to a piece of work. This would conventionally appear at the top of the cover.
• sell line - a short, sharp description of the title's main marketing point for example 'Cosmopolitan' has the sell line 'The world's No 1 magazine for young women'.
• splash/burst - an insert on the front cover which contrasts from the original image in order to stand out. 
• menu bar - typically a horizontal bar listing things that can be found in the magazine.
• WOB - white on black on the cover to create contrast.
• dog end - pretend fold on the corner of the page.
• cover lines - one line descriptions of articles found on the cover of the magazine. Their purpose is to entice the reader into buying the magazine.
• boost - the biggest sell line that is intended to increase sales of the magazine.