Blumler and Brown - 1972

Many people have come up with theories as to 'what people do with media'. Bulmer and Brown came up with four primary factors for why people may use media:

• Diversion - Something to do, escape from reality/problems.
• Personal Relationships - Using media to discuss with friends afterwards. Media as a substitute for 'real contact' (this idea heighten with the age of facebook?).
• Personal Identity or Individual Psychology - Defining yourself by your media texts, building you sense of self.
• Surveillance - Finding out about the world, finding out info.

These all seem rather relevant as to why a person would buy/read a music magazine and I think this theory can be the least criticized.

I think all of these i will try to apply to my magazine. I especially want to concentrate on the Individual Psychology. I want my magazine to almost be able to define the 'indie' genre. I want people to be able to read it or even just look at it and be able to relate to it. I also want them to be able to gather ideas from it about their lives, places they want to go, bands they want to see.