niche audience magazine.

This is a magazine that only sells 26,000 copies a month. Compared to the hundred of thousands that NME and Q sell this is a tiny amount. The magazine is published 6 times a year and is targeted at a very niche audience. 

The main types of music that Shindig advertise are; Mod, Garage Rock, Psych and Freakbeat. These are very targeted music genres that are typically based in the 60s. 

So far they have only released 25 copies and a standard copy costs £4.95 but they also sell annuals that cost £11 each. Although this price seems extreme the people that will buy this magazine will have to be very into their music and so wouldn't mind buying the magazine.

Shindig are on both Facebook and Twitter which are free social networks and a great way of advertising for small businesses. This must work due to the 26,000 subscribers but not well enough that no one else in the class had heard of it. 

                                                         

The front covers are all very similar. They have a constant 60s theme and the writing and cover image will follow this. The three code color scheme is present on the cover with the use of Yellow, Orange and Black/White. The artists feature on the cover have the same laid back, 'i don't care' look.