target reader profile.

Socio-economic Group; Upper middle class
Age; 17-25
Gender; Prodominantly male but also targeting some females
Ethnic; White caucasian
Lifestyle;

• STUDENTS - either university or sixth form, wouldn't want to be too specific 
• Fesival goers
• Messy looking, that 'i didn't need to try to look this good' look
• Many friends - Uses social networking, on trend so maybe a twitterer?

Top five most played on their iPod;

1. The Wombats
2. The Vaccines
3. Two Door Cinema Club
4. Livingston
5. Vampire Weekend

So, if it wasn't already completely obvious the genre of my magazine is going to be indie.